Magnum + Queens Wine

It started with a name and a simple idea

Concept

A boutique wine merchant sourcing a carefully curated selection of rare, unique and contemporary Australian and international wine

Monthly wine subscription service that follows a them

Pairing wine with food suggestions and recipes

Wine gifts

Australia wide delivery

High end packaging, design, website and photography

Fun and playful with a side of sophistication

Design

Magnum + Queens brand identity and logo was created by graphic designer Anna Topalidou.

The brief was detailed - I had a very clear vision of what I wanted Magnum + Queens to be.

‘ The brand mark is simultaneously composed of a faceted jewel and a sparkling wine drop—a logo mark that offers endless expressive possibilities—set above friendly geometric typography.’ Anna Topalidou

Fiorire Sparkling

to flower, to bloom, to blossom, to flourish

A sparkling wine made under the label Magnum + Queens Wine

Project Management - Kirsten Dickie

Designers - Beth Emily + Anna Topalidou

Gifting

A simple question

Why is wine gifting so boring?

Finding a niche in the saturated wine market isn’t easy

‘Queens of Wine Gifting’ became an instant success. Our attention to detail was the key

Clever and fun designs

Attention to detail - All gifts were packages with love, included a note to the recipient, tasting notes, matching recipe

Subscription

Forget the bottle-o, and sign up to the Queens Club and receive a monthly delivery of exceptional wines delivered straight to your door!

Working with D-Code we created a subscription platform that was unique to Magnum + Queens.

An automated platform that captured clients information, preferences, special requests and allowed for a seamless monthly distribution.

The Queens Selection followed a monthly theme

Iberian Nights - Wine form Spain and Portugal

On a Knife’s Edge - Wines from high altitudes

The Outsiders - Wine makers pushing boundaries

The Lighter Shades of Red

Pinot Noir | Gamay | Relatives

The Wild Ones

All about minimal-intervention drops, pét-nats, orange wines, skin-contact and a few bottles with plenty of sediment floating around.
Original, idiosyncratic, crazy even, and utterly delicious.

Social Media